Smart Marketing Group x O'Neill Motors Case Study

Quick Summary

For those who prefer the highlights or are short on time, we've distilled the essence of our case study with O'Neill Motors into a brief summary below.
  • Platforms: Website + Facebook & Instagram Ads
  • Case Study Duration: One month
  • ROAS: 124.84
  • Invested: £304 on Facebook & Instagram Ads
  • Results: Generated 97 qualified leads
  • Return: Sold £37,950 worth of services

The Challenge

O'Neill Motors, despite offering an impressive selection of vehicles, faced significant hurdles in a competitive market. Without the advantage of Facebook and Instagram ads, they encountered challenges such as reduced brand visibility and an inability to effectively showcase their vehicles' unique features. This limitation hindered their engagement with potential customers, making it difficult to respond promptly to market trends and ultimately affecting their sales. The lack of social media presence also meant missing out on the opportunity to expand their customer base and compete effectively with other car dealerships, potentially stalling growth and revenue.

The Solution

To combat these challenges and enhance O'Neill Motors' market presence, Smart Marketing Group crafted a comprehensive social media advertising strategy focused on Facebook and Instagram. We developed targeted ads that resonated with potential customers based on specific demographics, interests, and behaviours. These efforts not only directed more traffic to the client's website but also significantly boosted their online visibility.

The ads were meticulously designed to highlight the unique features and benefits of the vehicles at O'Neill Motors, enhancing customer engagement and helping to build trust and relationships with the audience. Leveraging the robust analytics capabilities of Facebook and Instagram, we continuously refined our advertising tactics, optimising targeting, messaging, and creative elements to maximise return on investment.

This strategic approach yielded tangible results: an increase in sales, improved brand recognition, and a stronger competitive stance in the local market. In just one month, O'Neill Motors received an additional 97 calls, which led to approximately £37,950 in direct sales from our campaigns, marking a significant uplift in their business performance.

The Outcome

With an ad spend of just £304, the targeted campaign generated an impressive £37,950 in vehicle sales within a month, demonstrating the significant impact of strategic social media advertising on sales performance.

client testimonial

Hear directly from our valued client about their experience partnering with us. This testimonial provides insight into the tangible results and personalised service we delivered, highlighting the difference our efforts made to their business success.

"I cannot speak highly enough of the digital marketing service we received from the team at Smart Marketing Group. They provided us with a solution that perfectly suited our needs and helped us get our vehicles in front of a much wider audience.

Before working with them, we needed help to get the exposure we needed to sell our cars using the usual channels. Still, thanks to their targeted ads, we saw a significant increase in potential customers reaching out to us. The team was professional, knowledgeable, and always available to answer questions.

They provided us with detailed reporting on the performance of our ads and were always looking for ways to optimise our campaigns for better results. Overall, I highly recommend Smart Marketing Group to any business looking to improve its digital marketing efforts. They provided a tailored solution that delivered tangible results and helped us reach a wider audience.

Thank you for your hard work and dedication!"

Sharon O'Neill

Owner of O'Neill Motors

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