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Paid Ads That Actually Convert

Harness the power of the biggest advertising platforms on the planet with a Meta & Google Business Partner
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Maximise Your Digital Marketing Strategy With Paid Advertising

Most small businesses don't have a dedicated team or the resources to manage their digital marketing campaigns, so they end up wasting hundreds or thousands of pounds on ineffective ad spending.

Smart Marketing Group is an experienced Ads Agency that helps companies grow their sales by managing their Facebook, Instagram and Google ads for them. Our team can set up your campaign and start driving traffic and leads right away, or we can take over your existing campaign and optimise it for better results at a lower cost per lead (CPL). Either way, you get access to our experts who will help you make sure every pound spent gets you closer to your goals.

Reach & Convert Highly Qualified Audiences

Our expertise in optimising online ads allows us to speed up results and maximise your advertising budget. Let us help you achieve your advertising goals and grow your business today.

Build Custom Audiences

We've got you covered with bespoke custom lists that will help segmentate your audience for powerful ad performance

Retarget Your Engaged Leads

With Facebook, Instagram and Google's retargeting ads we can turn your engaged custom audiences into leads

Speed Up Your Online Ad Results

Get fast results with a bespoke Google ads campaign. We target high intent keywords to get instant traffic to your site

Ads Don't Have To Be Complicated. Let The Experts Handle It.

At Smart Marketing Group, we understand that running effective ad campaigns can be overwhelming and time-consuming.

That's why we have a team of experienced experts who are dedicated to simplifying the process and delivering results for our clients.
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Can You Afford To Miss Out On Nearly Half Of Search Engine Clicks?

There is a lot of space dedicated to paid results on the SERPs. The top three paid spots on any search results page receive 46 percent of all clicks.

When you think of inbound marketing, paid search might not come to mind. Although PPC fits within the methodology of inbound marketing, organic search is still crucial to attracting customers to your brand. It’s not interruptive marketing like it used to be. Instead, with the right approach, it’s another way for a customer to find value from their search.

Google review

I'm so glad I reached out to Smart Marketing Group for help with our Google ads campaign.

They were able to provide us with a highly effective and targeted strategy that generated over 400 high-quality leads in one month.

The team was responsive, professional, and really took the time to understand our business and our unique needs. They were able to optimise the campaign to achieve a high return on investment, driving revenue and growth for our business and have worked with them for a few months now.

I couldn't be happier with the results and would highly recommend Smart Marketing Group to anyone looking for help with their Google ads.

Ryan Fargher
Co-Owner of The Car Buyerz
Google review

I cannot recommend the team at Smart Marketing Group highly enough!

Their expertise and dedication were invaluable in creating a highly successful social media campaign for Elements Wellness Studio. Their approach was tailored to our needs and targeted an older demographic with spare time during the day. They were highly successful in generating engagement and bookings from this audience.

The campaign was well-planned, engaging, and informative, emphasising education, resulting in high interest in our services. The team's ability to track, analyse and constantly optimise the campaign's performance was incredibly beneficial, providing us with valuable insights into how we can optimise our marketing efforts moving forward.

We are thrilled with the results and the campaign's impact on our business.

Ashleigh Duncan MBACP
Owner of Elements Wellness Studio
Google review

As the owner of La Bella Vita, I am thrilled with our Instagram and Facebook ads campaign results. Our salon faced challenges in reaching new customers beyond our existing client base, and we needed to figure out how to advertise our services to potential customers effectively. However, the team at Smart Marketing Group was able to develop a successful advertising campaign that generated significant results while staying within our advertising budget.

I recommend Smart Marketing Group to any business looking to expand its reach and grow its customer base through effective social media advertising. They were able to help us overcome our challenges and achieve success in a highly competitive industry.

Sarah Gallagher
Owner of La Bella Vita
Google review

I cannot speak highly enough of the digital marketing service we received from the team at Smart Marketing Group. They provided us with a solution that perfectly suited our needs and helped us get our vehicles in front of a much wider audience.

Before working with them, we needed help to get the exposure we needed to sell our cars using the usual channels. Still, thanks to their targeted ads, we saw a significant increase in potential customers reaching out to us. The team was professional, knowledgeable, and always available to answer questions.

They provided us with detailed reporting on the performance of our ads and were always looking for ways to optimise our campaigns for better results. Overall, I highly recommend Smart Marketing Group to any business looking to improve its digital marketing efforts. They provided a tailored solution that delivered tangible results and helped us reach a wider audience.

Thank you for your hard work and dedication!

Sharon O'Neill
Owner of O'Neill Motors
Facebook review

Working with Smart Marketing Group on our social media campaign was a great decision. From the beginning, their team demonstrated their expertise and understanding of our business needs, and they developed a creative and effective social media strategy that exceeded our expectations.

Their team's strategic targeting of potential customers based on interests and demographics and engaging social media posts resulted in many website purchases, exceeding our expectations. The campaign reached 17,164 people, recorded 86,014 impressions, and generated a purchase value of £5,529.80, demonstrating a high return on investment.

Overall, working with Smart Marketing Group was a positive and professional experience!

Jo & David
Owners of Hawk Walks NI
Google review

If you're looking for a marketing agency that genuinely cares about your business and delivers exceptional results, look no further than Smart Marketing Group. They are dedicated professionals who will go above and beyond to help you achieve your goals. I am so grateful for their work and look forward to working with them again!

Sarah Gallagher
Owner of Hair Loss Rehab

Our Google Ads Packages

We believe in keeping things simple; that’s why our Google ads plans are split into just four different price points alongside recommended ad spend budgets. Regardless of which plan suits your business best, you’ll get access to our experts who will help ensure every pound spent gets you closer to your goals.
Taster
£ 99
/mo +VAT
Capped at £100 ad spend per month
  • Max of 1 campaign
  • Max of 1 ad group
  • Monthly catch up call
  • Cost Per Click optimisation
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now
MOST POPULAR
Visibility
£ 395
/mo +VAT
Capped at £450 ad spend per month
  • Max of 2 campaigns
  • Max of 5 ad groups
  • Monthly catch up call
  • Cost Per Click optimisation
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now
Performance
£ 795
/mo +VAT
Capped at £900 ad spend per month
  • Max of 4 campaigns
  • Max of 10 ad groups
  • Weekly catch up call
  • Cost Per Click optimisation
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now
Ultimate
£ 995
/mo +VAT
Uncapped ad spend per month
  • Max of 6 campaigns
  • Max of 15 ad groups
  • Weekly catch up call
  • Cost Per Click optimisation
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now

Did you know we offer social media management from just £199/month too? Mention it when enquiring or check it out here!

Our Meta Ads Packages

We believe in keeping things simple; that’s why our Facebook and Instagram ads plans are split into just four different price points alongside recommended ad spend budgets. Regardless of which plan suits your business best, you’ll get access to our experts who will help ensure every pound spent gets you closer to your goals.
Taster
£ 99
/mo +VAT
Capped at £100 ad spend per month
  • Max of 1 campaign
  • Max of 1 ad
  • Monthly report
  • Graphic design included
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now
MOST POPULAR
Visibility
£ 395
/mo +VAT
Capped at £450 ad spend per month
  • Max of 2 campaigns
  • Max of 4 ads
  • Monthly report
  • Graphic design included
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now
Performance
£ 795
/mo +VAT
Capped at £900 ad spend per month
  • Max of 3 campaigns
  • Max of 6 ads
  • Weekly report
  • Graphic design included
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now
Ultimate
£ 995
/mo +VAT
Uncapped ad spend per month
  • Max of 5 campaigns
  • Max of 10 ads
  • Weekly report
  • Graphic design included
  • Copywriting included
  • Dedicated account manager
  • Ad spend not included
  • Monthly rolling contract
  • Cancel any time!
Enquire now

Did you know we offer social media management from just £199/month too? Mention it when enquiring or check it out here!

Frequently Asked Questions About Paid Advertising On Social Media And Search Engines

Are you considering paid advertising on social media or search engines but have questions about how it works? Look no further. In this FAQ section, we've compiled answers to some of the most commonly asked questions about paid advertising, so you can make informed decisions for your business.

Explore Our Success Stories

Each paid advertising case study highlights a unique set of challenges and objectives, and how our team of experts leveraged their skills and creativity to deliver exceptional results for our clients. From increased website traffic and engagement to higher conversion rates and revenue growth, our success stories demonstrate our commitment to delivering measurable results and driving business success.

Tool Monster

Google Ads
The campaign for Tool Monster demonstrated a significant return on investment, with a total ad spend of £2,300 yielding an actual conversion value of £30,600, and achieving an impressive Return on Ad Spend (ROAS) of approximately 13.3x. This campai...
The campaign generated a significant total of 942,000 impressions, showcasing that the ads were displayed to a vast number of potential customers who were actively seeking tool retailing services. This extensive reach suggests a high level of visibility and awareness generated for Tool Monster within the targeted audience segments.
Out of the 942,000 impressions, a total of 12,300 clicks were generated, indicating a solid click-through rate (CTR) of around 1.3%. This CTR demonstrates that the ad copy and targeting strategies employed in the campaign were effective in capturing the attention of potential customers, driving them to engage with the ads.
The campaign exhibited an average cost-per-click (CPC) of £0.19, which is an extremely competitive cost for acquiring interested, quality leads. This low CPC suggests that the campaign was optimised efficiently to reach the desired audience at a very cost-effective rate, making the most of the budget allocated.
Read the case study

Derry Bros Customs Clearance

Google Ads
Our Google Ads campaigns for Derry Bros Customs Clearance delivered impressive results, including generating an estimated return of £26,655 from a spend of £1397.54. The campaign generated 110 leads, indicating that the targeting strategy was succe...
Improved visibility: The campaign generated 29,237 impressions, which increased Derry Bros Customs Clearance's visibility in search engine results. This helped to increase brand awareness and attract more potential customers to their website.
High click-through rate: The campaign generated 997 clicks, indicating a high click-through rate (CTR) and demonstrating the effectiveness of the ad copy and targeting strategy in attracting relevant users.
Efficient cost-per-click: The campaign achieved an average cost-per-click (CPC) of £1.40, which is relatively low compared to the industry average. This helped Derry Bros Customs Clearance to maximize their return on investment and generate more leads at a lower cost.
Read the case study

The Car Buyerz

Google Ads
Our Google ads campaigns for The Car Buyerz were highly effective in generating quality leads, with a total of 168 leads generated. Despite spending £863.47 on the campaign, the estimated returns were £37,315, indicating a high return on investment...
The campaign generated a total of 7,470 impressions, indicating that the ads were being shown to a large number of potential customers who were actively searching for car buyers in their area.
Out of the 7,470 impressions, 774 clicks were generated, indicating a high click-through rate (CTR) of over 10%. This means that the ad copy and targeting strategies used in the campaign were highly effective in attracting the attention of potential customers.
The campaign had an average cost-per-click (CPC) of £1.12, which is a reasonable cost for highly targeted, quality leads. This suggests that the campaign was optimised to reach the desired audience at an affordable cost.
Read the case study
View all of our success stories

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