Smart Marketing Group x Derry Bros Customs Clearance Case Study

Derry Bros Customs Clearance faced a range of challenges prior to initiating their Google Ads campaign. With limited brand recognition and high customer acquisition costs, they struggled to make a significant impact in a market dominated by established competitors. The complexity of the regulatory environment further compounded their difficulties, creating barriers to effectively reaching and engaging potential customers. Additionally, limited search volumes, language barriers, and a lack of comprehensive customer data made it difficult to target and attract the right audience effectively. Despite these challenges, Derry Bros Customs Clearance sought to differentiate themselves by offering unique services tailored to specific customer needs.

To tackle the challenges faced by Derry Bros Customs Clearance, Smart Marketing Group implemented a strategic Google Ads campaign focused on enhancing brand awareness, optimising messaging, and maximising lead quality:

• Brand Recognition Campaign: We initiated a display ad campaign featuring Derry Bros Customs Clearance's logo and tailored messaging to boost brand recognition across targeted online platforms.

• Keyword Research and Ad Grouping: Extensive keyword research was conducted to identify the most relevant search terms related to customs clearance services. These keywords were then grouped into targeted ad groups, each with customised ad copy that underscored Derry Bros Customs Clearance's unique selling propositions and key benefits.

• Targeted User Engagement: Our campaign targeted users actively searching for customs clearance services, focusing on specific locations and search intents. We employed negative keywords to filter out irrelevant searches and used audience targeting features to reach users who had previously interacted with the company's digital properties.

• Conversion Optimisation: We regularly optimised the campaign for conversions, directing traffic to a dedicated landing page with clear calls-to-action. Notably, our data analysis revealed a 60% higher conversion rate on weekdays compared to weekends, leading us to strategically halt ads during weekends to enhance ROI.

This comprehensive approach enabled Derry Bros Customs Clearance to overcome their lead generation challenges and significantly increase their market visibility. The strategic use of Google Ads not only improved their brand awareness but also ensured they attracted high-quality leads, crucial for navigating the competitive customs clearance landscape.