Derry Bros Customs Clearance are internationally renowned, award-winning customs brokers located on the isle of Ireland. Their mission is to assist clients in navigating the intricate customs clearance processes in the post-Brexit era.
QuickSummary
29237
Impressions
997
Clicks
1.40
Average CPC
£1397.54
Spent
£26655
Estimated returns
110
Leads
Data sample above is reported between 01/10/2022 and 01/12/2022 (2 Months)
TheChallenges
Before launching their Google Ads campaign, Derry Bros Customs Clearance faced several challenges in generating leads. They had limited brand recognition and awareness, high customer acquisition costs, and a complex regulatory environment to navigate. Additionally, competition from established providers, limited search volume, language barriers, and a lack of customer data added to the difficulty of attracting potential customers. However, the company worked to differentiate themselves and offer unique services whilst we identified the right keywords and optimised their campaigns to target their audience effectively.
Limited awareness: As a new service, Derry Bros Customs Clearance had limited brand recognition and awareness, which made it challenging to attract potential customers who were not familiar with the company.
Competition from established providers: The customs clearance industry is highly competitive, with many established providers already operating in the market. This meant that Derry Bros Customs Clearance had to work hard to differentiate themselves and offer something unique to attract customers.
High customer acquisition costs: Given the competitiveness of the market, customer acquisition costs for customs clearance services can be high. Derry Bros Customs Clearance had to be strategic in their marketing efforts to maximise the return on their investment.
Complex regulatory environment: Customs clearance is a complex and heavily regulated process, which can be daunting for potential customers. Derry Bros Customs Clearance had to find ways to simplify the process and communicate their expertise to build trust with potential customers.
Limited customer data: As a new service, Derry Bros Customs Clearance had limited customer data to inform their marketing efforts. This meant that they had to rely on market research and industry knowledge to create effective marketing campaigns.
OurSolutions
Our strategy focused on increasing brand awareness, targeting specific niches, simplifying messaging, leveraging customer data, and optimising for conversions.
We began by launching a display ad campaign featuring the company's logo and messaging to increase brand recognition. We also conducted extensive keyword research to identify the most relevant keywords for the company's services and grouped them into targeted ad groups with compelling ad copy that highlighted Derry Bros Customs Clearance's unique selling proposition (USP) and benefits. To improve lead quality, we targeted users who were actively searching for customs clearance services based on location and search intent, and used negative keywords to filter out irrelevant searches. We also leveraged Google Ads' audience targeting features to reach potential customers who had already interacted with Derry Bros Customs Clearance's website or other digital properties. We optimised the campaign regularly for conversions, focusing on driving high-quality leads to a dedicated landing page with clear calls-to-action to encourage conversions.
This approach helped Derry Bros Customs Clearance overcome the challenges they faced in generating leads and increasing their visibility in a competitive market. As we were optimising the campaign, it became apparent that conversion rate was 60% higher on weekdays. Thus, we stopped running ads during the weekend ensuring better value for money from their ad spend. We've replicated these findings in a barchart below.
TheOutcome
Our Google Ads campaigns for Derry Bros Customs Clearance delivered impressive results, including generating an estimated return of £26,655 from a spend of £1397.54. The campaign generated 110 leads, indicating that the targeting strategy was successful in attracting high-quality leads. The campaign also achieved a high click-through rate, with 997 clicks generated from 29,237 impressions. Additionally, the campaign achieved an efficient cost-per-click of £1.40, which helped Derry Bros Customs Clearance to maximize their return on investment and generate more leads at a lower cost. Overall, the Google Ads campaign for Derry Bros Customs Clearance delivered a positive return on investment and helped the company to increase revenue and attract more potential customers to their website.
Improved visibility: The campaign generated 29,237 impressions, which increased Derry Bros Customs Clearance's visibility in search engine results. This helped to increase brand awareness and attract more potential customers to their website.
High click-through rate: The campaign generated 997 clicks, indicating a high click-through rate (CTR) and demonstrating the effectiveness of the ad copy and targeting strategy in attracting relevant users.
Efficient cost-per-click: The campaign achieved an average cost-per-click (CPC) of £1.40, which is relatively low compared to the industry average. This helped Derry Bros Customs Clearance to maximize their return on investment and generate more leads at a lower cost.
Positive return on investment: Despite spending £1397.54 on the campaign, the estimated returns were £26,655, indicating a highly positive return on investment (ROI) and demonstrating the effectiveness of the campaign in generating leads and increasing revenue.
High-quality leads: The campaign generated 110 leads, indicating that the strategy of targeting specific niches, simplifying messaging, and leveraging customer data was successful in attracting high-quality leads. These leads are more likely to convert into paying customers and contribute to the company's long-term growth.
Client testimonial
Derry Bros Customs Clearance would like to express our sincere gratitude to Josh from Smart Marketing Group for his outstanding work on our Google Ads campaign. Josh's strategic approach, attention to detail, and commitment to achieving our desired results have exceeded our expectations. Thanks to Josh's expertise, our campaign delivered impressive results, including a positive return on investment and a high-quality lead generation. We highly recommend Josh and Smart Marketing Group to any business looking for effective Google ads campaigns.
Colin Robb
Operations Director or Derry Bros Customs Clearance
