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Smart Marketing Group x Tool Monster Case Study

Quick Summary

For those who prefer the highlights or are short on time, we've distilled the essence of our case study with Tool Monster into a brief summary below.
  • Platforms: Shopify + Google Ads
  • Case Study Duration: One month
  • ROAS: 13.29
  • Invested: £2,306 on Google Ads
  • Results: Generated 740 completed checkouts
  • Return: Sold £30,643 worth of products

The Challenge

Tool Monster, amidst a phase of rapid expansion and acquisitions, faced significant challenges in driving qualified traffic to their website and managing the costs and ROI of their Google ad campaigns. These challenges strained both their time and financial resources, complicating their ability to capitalise on their streamlined online retailing service for tools. Continuous monitoring and analysis of these campaigns proved to be labour-intensive, and existing knowledge gaps hindered their ability to maximise online sales effectively.

The Solution

To address the challenges faced by Tool Monster, Smart Marketing Group devised tailored solutions leveraging Google Ads to enhance their marketing efforts during this critical phase of expansion:

• Driving Qualified Traffic: We conducted thorough keyword research and refined our targeting strategies to attract more qualified traffic to Tool Monster’s website. By focusing on high-intent keywords and employing geo-targeting, we ensured that our ads reached individuals and professionals actively seeking tool retailing services.

• Managing Costs and ROI: We implemented cost-effective bidding strategies and continuously optimised the ad campaigns to ensure a better return on investment. Adjustments were made regularly to maintain a healthy cost-per-click (CPC) and cost-per-acquisition (CPA), making the Google Ads campaigns more financially sustainable.

• Continuous Monitoring and Analysis: Our team took over real-time monitoring and analysis of the Google Ads campaigns, providing detailed reporting and data-driven insights. This approach significantly reduced the labour required from Tool Monster’s team and allowed for informed decision-making to further optimise campaign performance.

• Addressing Knowledge Gaps: We provided educational sessions and collaborated closely with Tool Monster to fill the knowledge gaps that previously limited their online sales capabilities. Enhancing their understanding of digital marketing practices allowed them to better leverage these strategies for improved sales performance.

• Capitalising on Online Sales Opportunities: We maximised online sales opportunities by automating certain aspects of the ad campaigns and utilising the full range of features offered by Google Ads. This included setting up retargeting campaigns to re-engage previous visitors and employing ad extensions to enhance the ads with additional information and calls-to-action, facilitating a more streamlined shopping experience.

These strategic initiatives allowed Tool Monster to overcome their marketing challenges, enabling effective capitalisation on online sales opportunities and driving growth amidst their rapid expansion.

The Outcome

Tool Monster invested £2,306 in Google Ads and sold £30,643 worth of products within a month, dramatically increasing their online visibility and sales on the Shopify platform.

client testimonial

Hear directly from our valued client about their experience partnering with us. This testimonial provides insight into the tangible results and personalised service we delivered, highlighting the difference our efforts made to their business success.

"We teamed up with Smart Marketing Group and got to work closely with Josh on our Google Ads campaigns, and man, what a game-changer! Right from the start, it was clear we were working with folks who really know their stuff and are all about getting those results.

Josh was our go-to guy, and he really nailed it with his solid grasp on Google Ads. He got what we were looking to achieve and turned our goals into some killer campaigns that hit the mark.

The numbers say it all. With Josh and Smart Marketing Group steering the ship, we saw a Return on Ad Spend (ROAS) of 13.3x, which gave our online sales a massive boost. We were kept in the loop the whole time with clear updates and a breakdown of how things were going, which we really appreciated.

What we loved about working with Smart Marketing Group and Josh wasn't just their knack for getting results, but the real passion and excitement they brought to the table. It felt like they were part of our crew, riding the ups and downs with us and celebrating the wins.

We'd totally recommend Smart Marketing Group and Josh to any business looking to amp up their digital marketing game. They didn’t just deliver on the results but made the whole process a breeze and a lot of fun. Working with Josh and the team has set a new standard for us when it comes to what we look for in digital marketing partnerships."
Ben Magowan

Ben Magowan

Sales Director of Tool Monster

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