Case Study | Smart Marketing Group x Newtownabbey Tree Services

Quick Summary

For those who prefer the highlights or are short on time, we've distilled the essence of our case study with Newtownabbey Tree Services into a brief summary below.

Platforms: Website + Google Ads
Case Study Duration: One month
ROAS: 21.98

Invested: £235 on Google Ads
Results: Generated 31 qualified leads
Return: Sold £5,166 worth of services

The Challenge

Newtownabbey Tree Services, a well-established tree care company, had been reliant on Yell for its marketing and customer acquisition efforts for many years. Over time, however, they noticed a concerning trend: the cost of their Yell services was increasing, while the volume of customer inquiries and calls was steadily declining. Frustrated by these diminishing returns, Paul, the owner, approached Smart Marketing Group seeking a solution.

The Solution

To revitalise the marketing strategy for Newtownabbey Tree Services and ensure Paul's phone started ringing again, Smart Marketing Group devised a robust, multi-faceted digital marketing approach tailored to their unique needs:

• Website Development: We designed and launched a brand-new website that accurately represents Newtownabbey Tree Services as a leader in tree care and fencing solutions. The site features a clean, user-friendly interface, enhanced usability, and strong calls to action (CTAs) to drive customer enquiries and bookings.

• Google Tag Manager Installation: To effectively track conversions and understand customer behaviour, we implemented Google Tag Manager across their new site. This setup allows us to monitor the success of specific marketing efforts and optimise based on real data.

• Google Ads Campaigns: We launched two distinct Google Ads campaigns; one focused on their traditional tree services and another dedicated to their fencing services. Each campaign was carefully crafted to target specific customer segments, highlighting Newtownabbey Tree Services’ expertise and offering in each area.

These strategic initiatives not only restored the flow of customer enquiries but also positioned Newtownabbey Tree Services for sustained growth and visibility in their local market.

The Outcome

This case study showcases the successful integration of a conversion-optimised website with Google Ads. With an investment of just £235 in Google Ads, the tailored campaign swiftly generated £4,260 in service sales over one month, illustrating the powerful synergy between effective web design and strategic ad placement.

client testimonial

Hear directly from our valued client about their experience partnering with us. This testimonial provides insight into the tangible results and personalised service we delivered, highlighting the difference our efforts made to their business success.

"Smart Marketing Group truly turned things around for Newtownabbey Tree Services. After years of declining calls and rising costs with our old marketing methods, SMG stepped in and revamped our approach. Their digital expertise and proactive strategies, especially the new website and targeted Google Ads, got our phones ringing again."