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Smart Marketing Group x Sarai Hair Loss Case Study

Quick Summary

For those who prefer the highlights or are short on time, we've distilled the essence of our case study with Sarai Hair Loss into a brief summary below.
  • Platforms: Website + Facebook & Instagram Ads
  • Case Study Duration: One month
  • Invested: £571 on Facebook & Instagram Ads
  • Return: Sold £22,360 worth of services

The Challenge

Sarai Hair Loss, a franchise under the CR Lab brand, faced the daunting task of establishing a solid foothold in the highly competitive hair loss replacement market. As a new player, the primary challenges were building brand awareness, differentiating their services in a saturated market, and effectively reaching and engaging their target audience. The goal was not only to introduce Sarai Hair Loss to the market but also to rapidly scale the business, drive consultations, and ultimately, increase revenue.

The Solution

To address Sarai Hair Loss's challenges as a new CR Lab franchise, Smart Marketing Group crafted a concise yet impactful digital marketing strategy that included:

• Website Development: We built a professional, informative website to serve as the digital face of Sarai Hair Loss, emphasising their unique approach to hair loss treatment and encouraging visitor engagement through clear CTAs.

• Ad Creation and Execution: Targeted Facebook and Instagram ads were designed and deployed to raise brand awareness, highlight services, and attract the target audience.

• Conversion Tracking Setup: We implemented conversion tracking mechanisms to measure the effectiveness of our ad campaigns, enabling data-driven adjustments for optimal performance.

• Social Media Management: For the first month, we took charge of Sarai Hair Loss's social media presence, fostering community engagement and building a loyal follower base through curated content and strategic interactions.

This streamlined approach not only established Sarai Hair Loss in the competitive market but also set a solid foundation for scalable growth.

The Outcome

This case study demonstrates the impactful combination of a conversion-focused website with Facebook and Instagram Ads. An investment of £571 in social media advertising led to a remarkable return of £22,360 in service sales within a single month, highlighting the potent effect of integrating targeted social ads with a well-designed website.

client testimonial

Hear directly from our valued client about their experience partnering with us. This testimonial provides insight into the tangible results and personalised service we delivered, highlighting the difference our efforts made to their business success.

"Selecting Smart Marketing Group to handle our Facebook and Instagram ads campaigns was one of the best decisions I've made for Sarai Hair Loss. Right from the start, their team impressed me with their deep understanding of digital marketing and their commitment to achieving our specific goals.

From the outset, they worked closely with me to understand the unique challenges and opportunities of the hair loss industry. Their personalised approach made me feel valued and assured that they were genuinely invested in the success of Sarai Hair Loss.

The creativity and effectiveness of the ads they produced were beyond what I had imagined. Not only did they capture the essence of our brand, but they also spoke directly to our target audience's needs and concerns, which was crucial for us.

Thanks to Smart Marketing Group's expert management and optimisation of our campaigns, we saw a remarkable increase in engagement, website traffic, and, most importantly, consultations booked. "

Sarah Morrissey

Owner of Sarai Hair Loss

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