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Case Study
Client Case Study

Hair Loss Rehab

Hair loss can be a devastating experience for both men and women alike, impacting not only their physical appearance but also their self-confidence and emotional well-being. For those who suffer from hair loss, finding a solution can be a daunting task, with many feeling like they have exhausted all options. However, this is where Hair Loss Rehab comes in.

Hair Loss Rehab, a salon that specialises in hair loss prevention and solutions was established in 2016 by award-winning salon owner Sarah Gallagher. Sarah has a degree in cardiology, and she has used her medical knowledge to develop a unique approach to hair loss.

Sarah's hair loss solutions are based on the principle that no two people are the same, which is why no two hair solutions and or treatment plans should be either. Sarah's unique approach to hair loss has helped her to achieve amazing results with her clients, and she has been recognised as an expert in the field by both her peers and the media.

Quick Summary

53471

People reached

149379

Impressions

3083

Link clicks

£797.98

Spent

£57330

Estimated returns

78

Leads

Data sample above is reported between 11/12/2022 and 11/01/2023 (1 Month)

The Challenges

Hair Loss Rehab faced several challenges in promoting their services, including lack of awareness, inadequate online presence, difficulty targeting the right audience, low engagement and conversion rates, and limited resources. These challenges make it difficult for them to stand out in a highly competitive market, reach potential clients outside of their network, generate leads and conversions from marketing efforts, and execute effective marketing strategies due to resource constraints.
Lack of Awareness: They have found it difficult to raise awareness of their services, products, and expertise in the highly competitive market. There may be several other companies offering similar solutions, making it tough for them to stand out.
Inadequate Online Presence: They have struggled to create and maintain a strong online presence, including a website and social media profiles. This can make it difficult to reach potential clients outside of their network who are actively searching for solutions.
Difficulty Targeting the Right Audience: They have faced difficulty in identifying and targeting the right audience. This can make it challenging to generate leads and conversions from marketing efforts.
Low Engagement and Conversion Rates: They found it difficult to generate engagement and conversion rates from their existing marketing efforts, leading to low return on investment (ROI) and low revenue.
Limited Resources: Like most small businesses, they faced the challenge of limited resources, such as time, staff, and budget, which can make it difficult to execute effective marketing strategies.

Our Solutions

To help Hair Loss Rehab address the challenge of limited awareness and inadequate online presence, we structured a funnelled social media campaign that leveraged video testimonials from past local clients and retargeting ads in various formats. Here's how we did it:

Awareness stage: At the top of the funnel, we created video testimonials featuring past local clients who shared their positive experiences with Hair Loss Rehab. These videos were designed to increase brand awareness and generate interest in their services among potential customers. We then ran these videos as ads on Facebook and Instagram, targeting people in the local area who were interested in hair loss and related topics.

Consideration stage: In the middle of the funnel, we retargeted those who watched the video testimonials with ads that showcased the different services offered by Hair Loss Rehab, such as non-invasive treatments, hair extensions, and wigs. These ads were designed to encourage potential customers to consider Hair Loss Rehab as a solution for their hair loss problems. We also ran retargeting ads in different formats, such as carousel and collection ads, which allowed us to showcase multiple services and products within a single ad.

Conversion stage: At the bottom of the funnel, we retargeted those who had engaged with the consideration stage ads with a call-to-action to book an appointment with Hair Loss Rehab. These ads were designed to convert potential customers into paying clients by offering a special promotion or discount to encourage them to take action.

Overall, the funnelled social media campaign helped Hair Loss Rehab to increase awareness, generate interest, and convert potential customers into paying clients. By leveraging video testimonials and retargeting ads in various formats, we were able to deliver a more personalised and effective marketing experience that resonated with their target audience.

The Outcome

The funnelled social media campaign resulted in a positive return on investment with an estimated return of over £57,000 whilst generating quality leads and providing data-driven insights for future marketing efforts. With over 53,000 people reached, nearly 150,000 impressions, and over 3,000 link clicks, the campaign effectively targeted the right audience and delivered a compelling message that resonated with potential customers. The campaign was highly profitable and provided valuable insights for future marketing strategies.
Positive return on investment: Despite spending nearly £800 on the campaign, Hair Loss Rehab saw an estimated return of over £57,000. This means that for every pound spent on the campaign, they generated over £70 in revenue, making it a highly profitable investment.
Quality leads: The campaign generated 78 leads, indicating that many people who engaged with the ads were interested in becoming paying customers. This could be a positive sign that the campaign effectively targeted the right audience and delivered a compelling message that resonated with them.
Increased brand awareness: The campaign reached over 53,000 people, resulting in nearly 150,000 impressions. This means that a large number of people were exposed to the brand and its services, which could lead to increased brand recognition and awareness.
High engagement and interest: The campaign generated over 3,000 link clicks, indicating that many people were interested in learning more about Hair Loss Rehab and its services. This could be a positive sign that the campaign resonated with its target audience.
Data-driven insights: The campaign generated a wealth of data that can be used to inform future marketing efforts. By analysing the performance of different ad formats and targeting strategies, Hair Loss Rehab can refine and optimize their marketing approach to generate even better results in the future.
Client testimonial

I cannot recommend Smart Marketing Group highly enough! Their team provided me with top-notch marketing services that completely exceeded my expectations. From the initial consultation to the final delivery of the campaign, they were incredibly professional, attentive and supportive throughout the entire process.

Their expertise and insights were invaluable in helping me to develop a comprehensive marketing strategy that aligned perfectly with my business objectives. They provided me with a personalised approach tailored specifically to my business, and I felt I was in safe hands every step.

Thanks to their efforts, I was able to reach a wider audience, generate quality leads, and see a significant increase in my revenue. I was blown away by their services' results and the return on investment generated for my business.

If you're looking for a marketing agency that genuinely cares about your business and delivers exceptional results, look no further than Smart Marketing Group. They are dedicated professionals who will go above and beyond to help you achieve your goals. I am so grateful for their work and look forward to working with them again!

Sarah Gallagher
Owner of Hair Loss Rehab

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