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Smart Marketing Group x Hair Loss Rehab Case Study

Quick Summary

For those who prefer the highlights or are short on time, we've distilled the essence of our case study with Hair Loss Rehab into a brief summary below.
  • Platforms: Website + Facebook & Instagram Ads
  • Case Study Duration: One month
  • Invested: £798 on Facebook & Instagram Ads
  • Return: Sold £57,330 worth of services

The Challenge

Hair Loss Rehab, a new hair replacement service in Belfast serving clients throughout Northern Ireland, faced significant challenges as it entered the highly competitive hair restoration market. As a fresh entrant offering CRLab treatments, their primary hurdles included establishing a strong brand presence, differentiating their services from established competitors, and effectively reaching and engaging a broad audience across the region. The necessity to quickly build trust and credibility, particularly in a market where customers are cautious and seeking proven solutions, was paramount. Furthermore, they needed a strategy to capture the attention of potential clients at various stages of their decision-making process, from initial interest to making a commitment.

The Solution

To revitalise the marketing strategy for Hair Loss Rehab and introduce their CR Lab hair restoration services effectively across Northern Ireland, Smart Marketing Group developed a comprehensive, tailored digital marketing plan:

• Website Development: We crafted and launched a bespoke website that showcases Hair Loss Rehab as a premier provider of innovative hair loss solutions. The website is designed with a clean, intuitive interface, optimised for user engagement and equipped with strong calls to action to facilitate appointment bookings and client interactions.

• Meta Pixel Installation: To capture detailed analytics and enhance targeting precision, we installed Meta Pixel on their new website. This tool enables us to track user behaviours and refine marketing strategies based on actionable insights.

• Meta Facebook and Instagram Campaigns: We rolled out targeted ad campaigns on Facebook and Instagram, specifically designed to engage potential clients interested in hair restoration services. These campaigns were optimised to highlight Hair Loss Rehab’s unique offerings and attract a relevant audience.

• Retargeting Ads: Implementing retargeting ads allowed us to maintain engagement with users who had visited the website but had not yet booked an appointment. This strategy ensures that Hair Loss Rehab remains at the forefront of potential clients’ minds, increasing the likelihood of converting interest into actions.

This strategic and dynamic approach not only successfully launched Hair Loss Rehab into the competitive market but also set a robust foundation for future growth and client acquisition.

The Outcome

This case study exemplifies the robust results of pairing a high-conversion website with Facebook and Instagram Ads. With an ad spend of £798, this strategic approach yielded an impressive £57,330 in service sales over the course of a month, showcasing the dynamic capabilities of coordinated digital marketing efforts in the health and wellness sector.

client testimonial

Hear directly from our valued client about their experience partnering with us. This testimonial provides insight into the tangible results and personalised service we delivered, highlighting the difference our efforts made to their business success.

"I cannot recommend Smart Marketing Group highly enough! Their team provided me with top-notch marketing services that completely exceeded my expectations. From the initial consultation to the final delivery of the campaign, they were incredibly professional, attentive and supportive throughout the entire process.

Their expertise and insights were invaluable in helping me to develop a comprehensive marketing strategy that aligned perfectly with my business objectives. They provided me with a personalised approach tailored specifically to my business, and I felt I was in safe hands every step.

Thanks to their efforts, I was able to reach a wider audience, generate quality leads, and see a significant increase in my revenue. I was blown away by their services' results and the return on investment generated for my business.

If you're looking for a marketing agency that genuinely cares about your business and delivers exceptional results, look no further than Smart Marketing Group. They are dedicated professionals who will go above and beyond to help you achieve your goals. I am so grateful for their work and look forward to working with them again!"

Sarah Gallagher

Owner of Hair Loss Rehab

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