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Smart Marketing Group x Hawk Walks NI Case Study

Quick Summary

For those who prefer the highlights or are short on time, we've distilled the essence of our case study with Hawk Walks NI into a brief summary below.
  • Platforms: Website + Facebook & Instagram Ads
  • Case Study Duration: One month
  • Invested: £389 on Facebook & Instagram Ads
  • Return: Sold £5,530 worth of services

The Challenge

The client, a small business owner offering birds of prey experiences, faced several challenges in reaching new audiences online. Limited reach was one of the primary challenges; despite having an exceptional service, the company struggled to reach a larger audience, which eventually affected their sales.

The Solution

To launch a social media campaign for Hawk Walks NI focused on promoting gift vouchers during the winter season, Smart Marketing Group implemented a targeted and creative digital marketing strategy:

• Creative Strategy Development: We crafted a compelling narrative around the unique bird of prey experiences, promoting the gift vouchers as ideal gifts for nature lovers and adventure enthusiasts. This included the production of visually engaging social media graphics and videos that highlight the beauty and thrill of the hawk walk experiences.

• Social Media Strategy: Targeting individuals interested in outdoor, nature, and adventure activities, we executed Facebook and Instagram ad campaigns. These ads reached custom audiences tailored by interests and demographics, with additional retargeting efforts aimed at those who engaged with the page or visited the website but did not purchase.

• Content and Engagement: Our strategy included regular social media posts to educate and engage potential customers about the hawk walk experiences, featuring beautiful locations and expert bird handling. We leveraged user-generated content and testimonials to enhance credibility and visibility.

• Performance Tracking: We established a tracking and reporting system to monitor the campaign’s effectiveness, measure gift voucher sales and conversions, and facilitate data-driven optimisations.

This focused approach not only increased visibility for Hawk Walks NI but also drove significant interest and sales of gift vouchers during the off-peak season.

The Outcome

This case study highlights the effectiveness of using a conversion-optimised website in conjunction with Facebook and Instagram Ads. With a focused investment of £389 in social media advertising, the campaign successfully generated £5,530 in service sales within just one month, demonstrating a profitable return on digital marketing efforts.

client testimonial

Hear directly from our valued client about their experience partnering with us. This testimonial provides insight into the tangible results and personalised service we delivered, highlighting the difference our efforts made to their business success.

"Working with Smart Marketing Group on our social media campaign was a great decision. From the beginning, their team demonstrated their expertise and understanding of our business needs, and they developed a creative and effective social media strategy that exceeded our expectations. The campaign focused on selling gift vouchers during winter when the weather was unfavourable for bird-of-prey experiences. Their team developed visually stunning graphics and videos showcasing the birds' beauty and magnificence and the unforgettable hawk walk experience.

Their team's strategic targeting of potential customers based on interests and demographics and engaging social media posts resulted in many website purchases, exceeding our expectations. The campaign reached 17,164 people, recorded 86,014 impressions, and generated a purchase value of £5,529.80, demonstrating a high return on investment.

Overall, working with Smart Marketing Group was a positive and professional experience. Their team's expertise and knowledge helped us to expand our reach, generate sales, and increase brand awareness. We highly recommend Smart Marketing Group to any small business developing an effective and cost-efficient social media strategy."

Jo & David

Owners of Hawk Walks NI

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