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Case Study
Client Case Study

La Bella Vita

La Bella Vita is a well-established salon that has gained recognition for its excellent hair extension services. They offer premium quality human Remy hair extensions, renowned for their natural look and longevity. Remy's hair is collected from a single donor, ensuring that the cuticles remain intact and aligned in the same direction, which creates a smooth and natural appearance.

La Bella Vita's hair extensions are available in a wide range of colours, lengths, and textures, ensuring that clients can find the perfect match for their hair type and desired look. The salon uses only the best quality hair extensions, which are ethically sourced and carefully processed to ensure they are of the highest quality.

The salon's commitment to quality is evident in all aspects of its business. From their expert stylists to their state-of-the-art facilities, La Bella Vita offers an exceptional experience to all their clients. Their services are tailored to meet each client's individual needs, ensuring that they leave the salon feeling confident and beautiful.

Quick Summary

26385

People reached

114396

Impressions

2413

Link clicks

£582.39

Spent

£10505

Estimated returns

34

Confirmed bookings

Data sample above is reported between 10/02/2023 and 10/03/2023 (1 Month)

The Challenges

La Bella Vita faced several challenges before starting an Instagram and Facebook ads campaign. These challenges included a limited reach, a lack of marketing expertise, a limited advertising budget, difficulty standing out from the competition, and difficulty measuring the success of their advertising efforts. Through a strategic advertising campaign on social media, La Bella Vita aimed to overcome these challenges and attract new customers to their salon.
Limited Reach: The client was struggling to reach new customers beyond their existing client base. They were relying on word-of-mouth and referrals, which were not generating enough new business to sustain growth.
Lack of Marketing Expertise: The client did not have the marketing expertise needed to create effective ad campaigns that resonated with their target audience. They were unsure of which platforms to use, how to target their audience, and how to create engaging ad creatives.
Limited Budget: The client had a limited advertising budget, which made it difficult to achieve significant results through advertising. They were not sure how to allocate their budget effectively and were concerned about wasting money on ineffective advertising.
Difficulty Standing Out: The hairdressing industry is highly competitive, and the client was struggling to differentiate their services from those of other hairdressers. They needed a way to stand out from the competition and attract new customers.
Difficulty Measuring Success: The client was not sure how to measure the success of their advertising efforts. They were uncertain of which metrics to track and how to use those metrics to optimise their ad campaigns for better performance.

Our Solutions

To overcome La Bella Vita's challenges, we utilised Facebook and Instagram paid ads to target potential customers and increase their reach. First, we created a detailed customer persona based on the client's target audience, including age, gender, interests, and behaviours. This allowed us to tailor their ad campaigns to resonate with their target audience.

Second, we developed a multi-platform advertising strategy utilising Facebook and Instagram to reach a wider audience. By using multiple platforms, we increased the reach of their ads and attracted more potential customers.

Third, we created visually engaging ad creatives that highlighted La Bella Vita's unique selling proposition and showcased their services in a visually appealing way. This helped the salon to stand out from the competition and attract more attention from potential customers.

Fourth, we utilised advanced targeting options, including lookalike audiences and retargeting campaigns, to reach potential customers who had previously shown interest in hairdressing services or had engaged with La Bella Vita's social media pages.

Finally, we carefully monitored the performance of their ad campaigns, using metrics such as click-through rates and conversion rates to optimise their campaigns for better performance. This allowed us to adjust their ad targeting and ad creatives to ensure their ads achieved the best possible results within their limited budget.

Through these efforts, we overcame the challenges that La Bella Vita was facing, significantly increased their reach, and attracted new customers. Their Instagram and Facebook ads campaigns helped them to differentiate themselves from the competition and establish themselves as a leading salon in their area, allowing them to achieve long-term growth and success.

The Outcome

Our advertising efforts delivered concrete results for the client, with 32 new bookings generated as a direct result of the campaign bringing in just over £10,000 of business that they otherwise wouldn't have had.

Our advertising campaign for La Bella Vita resulted in impressive metrics. With a total of 98,571 impressions, we generated substantial awareness for the client's services. Additionally, our campaign reached 25,139 unique individuals, allowing the client to reach a wider audience beyond their existing customer base.

Most importantly, These bookings were a clear indication of the effectiveness of our ad strategy, as they demonstrated that the ads resonated with the target audience and prompted them to take action.

Overall, our campaign successfully drove new business and completed the objective. By utilising a targeted advertising strategy and best practices for ad creatives and targeting, we were able to help the client overcome the challenges they faced and achieve their goals for growth and expansion. Our detailed analytics and ongoing optimisation efforts ensured the client could achieve the best possible results from their advertising budget, delivering a solid ROI and laying the groundwork for future success.
The estimated return on investment for the campaign was £10,505, which was a significant increase in revenue for the salon. Additionally, the campaign generated 34 confirmed bookings, helping the salon to continue growing and expanding their customer base.
The client spent £582.39 and generated an estimated return on investment of £10,505. By achieving a high return on investment, the salon could generate significant revenue from the advertising campaign while keeping its advertising costs low.
La Bella Vita's ads generated 114,396 impressions means that their ad campaigns were successful in reaching a large number of potential customers. By displaying their ads to a wide audience, the salon was able to increase awareness of their services and brand.
The Instagram and Facebook ads campaign reached 26,385 people, increasing the salon's reach beyond their existing client base.
The campaign resulted in 2,413 link clicks, indicating a high level of interest in the salon's hair extension and hair colouring services among potential customers.
Client testimonial

As the owner of La Bella Vita, I am thrilled with our Instagram and Facebook ads campaign results. Our salon faced challenges in reaching new customers beyond our existing client base, and we needed to figure out how to advertise our services to potential customers effectively. However, the team at Smart Marketing Group was able to develop a successful advertising campaign that generated significant results while staying within our advertising budget.

Furthermore, the efficient use of our advertising budget and the high return on investment generated by the campaign were impressive. The fact that we achieved such significant results within our limited budget was a testament to the expertise and creativity of the team.

Overall, I recommend Smart Marketing Group to any business looking to expand its reach and grow its customer base through effective social media advertising. They were able to help us overcome our challenges and achieve success in a highly competitive industry.

Sarah Gallagher
Owner of La Bella Vita

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